Connected
Investing.comSharkNinja Turns to Palantir and AWS to Optimize Promotions and Media· Business WireSharkNinja Puts Part of a $247M Tariff Refund Back Into AI· ZacksSharkNinja's Jailbreak Program Reaches 400 Departmental AI Projects· SalesforceHow SharkNinja Turned Fragmented Data Into Ecommerce Momentum· Business InsiderWhy SharkNinja Paused the Whole Company for a Four-Day AI Bet· SalesforceHow SharkNinja Turned Product Unboxing Into a Guided AI Conversation· The Motley FoolSharkNinja Commits to an AI-First Operating Model in Q1 2026 Results· VentureFizzJailbreak LIVE: SharkNinja's Four-Day Global AI Hackathon· Fast CompanySharkNinja Launches $1M AI Challenge for All 4,200 Employees· SharkNinjaSharkNinja Builds an AI-Native Early Talent Program· ZacksSharkNinja's AI Roadmap Signals Long-Term Upside for the Stock· Inc.SharkNinja Named to Inc.'s Best in Business 2025 for Innovation and Marketing· Business WireSharkNinja and Boston University Launch Dedicated AI & Analytics Lab· SiliconANGLEHow AI Is Transforming the Consumer Experience at SharkNinja· Digital Commerce 360SharkNinja Adds AI Agent to Unified DTC Ecommerce Site· TIMESharkNinja Named to TIME100 Most Influential Companies of 2025· Fast CompanySharkNinja Named to Fast Company's World's 50 Most Innovative Companies of 2025·

Everything here comes directly from the work: what I am dealing with on the job, conversations with other executives navigating the same terrain, and what I see working and not working in the broader AI community. The problems show up across industries and company sizes but they tend to rhyme: data treated as a cost center, AI spend that does not compound, org structures that create friction before the real work even starts.

If something here connected with something you are working on, I am interested in the conversation.

erik@eriklarochelle.ai

I am also reachable on LinkedIn.