SharkNinja AI
SalesforceHow SharkNinja Turned Product Unboxing Into a Guided AI Conversation· VentureFizzJailbreak LIVE: SharkNinja's Four-Day Global AI Hackathon· Fast CompanySharkNinja Launches $1M AI Challenge for All 4,200 Employees· ZacksSharkNinja's AI Roadmap Signals Long-Term Upside for the Stock· Business WireShark Launches PowerDetect UV Reveal: First Robot Vacuum with UV Stain Detection· VUX World10 Ways SharkNinja Uses AI to Support a $5B Business· AI InvestSharkNinja Plans to Embed AI Across Every Product Category in 2026· Inc.SharkNinja Named to Inc.'s Best in Business 2025 for Innovation and Marketing· Business WireSharkNinja and Boston University Launch Dedicated AI & Analytics Lab· Business WireShark Introduces PowerDetect ThermaCharged Robot with Heated Mop Wash and Dry· SiliconANGLEHow AI Is Transforming the Consumer Experience at SharkNinja· Digital Commerce 360SharkNinja Adds AI Agent to Unified DTC Ecommerce Site· Digital Commerce 360How SharkNinja Is Preparing Its Site to Incorporate Salesforce Agents· TIMESharkNinja Named to TIME100 Most Influential Companies of 2025· Consumer Goods TechnologySharkNinja and Pandora on How Autonomous AI Will Reshape Retail· Retail Technology Innovation HubSharkNinja Among First Consumer Goods Brands on Salesforce Agentforce· Fast CompanySharkNinja Named to Fast Company's World's 50 Most Innovative Companies of 2025· SalesforceSharkNinja Powers Up Global Customer Service with Salesforce Agentforce· MarTechSharkNinja Embarks on Its Salesforce AI Journey·

SharkNinja

VP of Data, Analytics & AI · March 2025 – Present

SharkNinja designs and manufactures premium household appliances under the Shark and Ninja brands. It’s a fast-moving global business with a complex supply chain and broad retail distribution across international markets.

I own the enterprise Data and AI function across commercial, supply chain, and product domains. That means strategy, architecture, delivery, and governance, plus the organizational work of getting distributed teams coordinated and accountable.

When I joined, there was a critical POS data program that had stalled. The vendor model had structural problems that weren’t being named. I diagnosed what was wrong, redefined the retailer extraction strategy, and rebuilt the data completeness and quality standards the business needed to make decisions from it.

Beyond recovery work, I’ve led three areas of meaningful build. First, shifting the organization from project-based delivery toward product-based ownership across the data platform. Second, standing up applied AI capabilities in demand forecasting and retail performance intelligence, moving from ad hoc modeling to governed, production-grade systems with defined success metrics and ownership. Third, running a global AI innovation program across the organization: structured evaluation of AI use cases across functions, with a repeatable framework for moving from ideation to business case to pilot. The program has surfaced production candidates across commercial, operations, and supply chain.

I’m also managing vendor relationships and cost governance under real budget pressure. Roughly $10M in annual operating budget across platform, analytics, and AI investments.


Veracode

VP, Enterprise Data & Analytics · November 2023 – March 2025

Veracode provides application security solutions to enterprises across regulated industries. The environment requires real governance discipline, not just governance language.

I led the data and analytics transformation through a period focused on making the function measurably useful to the business. That meant embedding forecasting and pipeline intelligence directly into sales and finance workflows, building a Customer 360 capability used by commercial and customer success leadership, and establishing data governance and security operating models in partnership with Legal, Security, and Risk.

The work was about connecting the data function to revenue outcomes and building the credibility to be treated as a partner to executive leadership rather than a support function.


Bonterra

VP, Data Products · July 2020 – November 2023

Bonterra provides cloud-based software to nonprofits and social good organizations.

I founded the Data Products organization. When I started, it was one person. By the time I left, it was a multi-disciplinary team across analytics, data science, and platform delivery.

The most significant work was turning embedded analytics into a product line. We took analytics from an internal capability to a monetized feature set within the existing SaaS product, delivered it to production in under six months, and generated approximately three million in incremental ARR within two years. That required close collaboration with Product, Engineering, Sales, and Marketing, and a federated data operating model that could scale without losing reliability or governance standards.

I also partnered with the CISO to formalize enterprise data governance, which at that stage of company growth doesn’t happen on its own.


Cole Haan

Director, Analytics & Data Engineering · May 2017 – June 2020

Cole Haan operates roughly 200 retail locations globally, a significant DTC digital business, and wholesale relationships with major retail partners.

I led the data platform modernization that supported all of it. The work covered data engineering, analytics engineering, and integration across digital, retail, and supply chain channels. I also drove the Order Management system integration that enabled endless aisle capabilities and unlocked around twenty-five million in incremental revenue.

I defined and executed the multi-year digital data roadmap and built the Customer 360 and CDP integrations that connected data to marketing and commerce outcomes.


Baker Distributing

Director, Business Intelligence & Analytics · September 2014 – May 2017

Baker is a leading HVAC/R distributor with over 220 locations across 23 states.

I led the analytics function supporting a complex operational business with pricing, inventory, and sales dynamics that required decision-making at the branch level and above. The work was about building frameworks that let leadership see performance and act on it.


Selerity Australia

Founder & Principal Analytics Consultant · October 2009 – August 2014

I founded a boutique analytics consultancy serving enterprise and mid-market clients across Australia and New Zealand. I ran everything: client acquisition, solution design, delivery, and operations. Working directly with client executives in regulated and operationally intensive environments gave me early exposure to governance, delivery discipline, and the communication gap between technical teams and the business leaders who depend on them.


Education

MS, Business Analytics · New York University, Stern School of Business · 2014

BS, Information Systems · University of North Carolina, Cameron School of Business · 2000


Scope summary

Budget ownership~$10M annual operating budget
Team scopeGlobal organizations across engineering, analytics, data science, and platform operations
Revenue impact$25M+ platform-enabled revenue, $3M+ in incremental ARR from embedded analytics
AI in productionForecasting, Customer 360, GenAI workflow automation, embedded analytics
IndustriesConsumer products, SaaS, retail, nonprofit tech, distribution
DomainsCommercial, supply chain, product, finance, customer success