SharkNinja AI

A QR code on the box opens a mobile-first Agentforce session that walks customers through setup in real time. Converts the post-purchase moment — historically the peak frustration window — into a live dialogue.

4,000+ employees across every function participated in a four-day, meeting-free global AI hack. No product roadmap restrictions, no department filters — the whole company, competing on ideas.

Under the 'Jailbreak' program, employees across every department compete weekly for AI project awards from $2,500 to $25,000, with a $100,000 grand prize at year end. No technical background required.

The bull case: AI-enabled premium mix and direct operating models lift margins over time. The bear case: tariffs and soft discretionary spending cap near-term gains. EBITDA up 19.4% to $1.14B in fiscal 2025.

The PowerDetect UV Reveal pairs UV light detection with a camera to surface invisible messes, then uses AI to boost suction in real time where pet hair and dirt concentrate. Starts at $1,299.

The most detailed operational breakdown of SharkNinja's AI deployment. Sr. Director Damian Hall covers real-time call transcription, AI-assisted agent surfacing, 100% QA scoring, and how conversation data feeds engineering and product teams.

25 new product launches planned, with AI capabilities debuting in coffee, air purification, and robotics. Leadership described a shift from AI-as-feature to AI-as-default across the portfolio.

Recognized for 25 new product launches across 38 subcategories, the SharkNinja Innovation Challenge for early-career STEM talent, and the DTC relaunch that unified Shark and Ninja under one destination.

Questrom School of Business faculty and graduate students will work alongside SharkNinja product and technology teams on AI-powered solutions — serving as a live testing ground for analytic approaches before they scale.

The first Shark robot to combine PowerDetect smart sensor cleaning with ThermaCharged thermal mop wash — 185°F water wash and 175°F heated dry, fully automated after every run. Starting at $1,099.

At Dreamforce, SharkNinja's team outlined how edge AI and Agentforce are reshaping the product ownership arc — from purchase guidance to post-sale setup. The consumer relationship becomes a continuous conversation, not a one-time transaction.

SharkNinja's relaunched ecommerce site merges Shark and Ninja under a single Salesforce Agentforce platform. The AI agent handles guided shopping, unboxing support, and personalized product recommendations across 36 product categories.

A pre-launch look at the Commerce Cloud migration, data unification work, and agent infrastructure SharkNinja built before going live — the engineering reality behind the October ecommerce relaunch.

Cited for redefining product categories at the intersection of consumer lifestyle and technology. In 2024, sales increased 30% and profits 38% — backed by a round-the-clock R&D engine that never stops shipping.

SharkNinja and Pandora executives on the shift from AI-assisted to autonomous AI in retail — what that means for product discovery, post-sale service, and how brands manage the hand-off between human and agent.

SharkNinja and Fisher & Paykel were early adopters of Salesforce's Agentforce for Consumer Goods — using gen AI to automate customer support while routing complex cases to human agents for higher-value interactions.

No. 27 overall and No. 2 in the Design category. Recognized for a product development model that runs relay-style across three continents with a 1,000-engineer R&D team — 25 new products launched in 2024 alone.

Salesforce named SharkNinja as a flagship Agentforce customer — using AI agents to deliver real-time answers at scale across a product catalog that spans 36 categories and 11 countries.

CIO Velia Carboni explains why Agentforce is a different bet than legacy chatbots: 'It feels more personal, more like a dialogue.' The first public signal of the full-company Salesforce migration and the AI direction behind it.