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Investing.com · August 2026 · Partnership

SharkNinja Turns to Palantir and AWS to Optimize Promotions and Media

Phase 1 of a promotion optimization build with Palantir went live weeks before the Q2 call. Phase 2 runs about four months, with benefits landing in Q4 promotions and media planning across the U.S., U.K., Germany, and France before expanding to other markets. A separate media optimization system with AWS goes live at the end of September. The stated goal: hold headcount roughly flat in 2027 while the top line keeps growing.

Read at Investing.com
  • ai
  • palantir
  • aws
  • data-platform
  • operations
  • media

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