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Salesforce · June 2026 · Strategy

How SharkNinja Turned Fragmented Data Into Ecommerce Momentum

Salesforce's case study on the data work behind the unified ecommerce relaunch. Data 360 consolidates Salesforce data, third-party systems, and site activity into one real-time view of every customer across Shark and Ninja in the U.S., Canada, Mexico, the U.K., and 11 European markets. Since launch: conversion up 6% year over year, items added to cart up 14%, churn down 58%.

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  • data-platform
  • ecommerce
  • agentforce
  • salesforce
  • data-strategy

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